---
title: What is Legitimate Interest in GDPR?  | Admin
description: This article covers everything you need to know about legitimate interest to help organisations unpack this broad area in more detail.
---

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# What is Legitimate Interest in GDPR?

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### [What is Legitimate Interest in GDPR?](https://blog.sagacitysolutions.co.uk/what-is-legitimate-interest-in-gdpr/what-is-legitimate-interest-in-gdpr)

Mar 22, 2023 2:50:26 PM

Data processing is an integral part of any modern day business. There can be many reasons why organisations need to process personal data, from acquiring new customers, to collecting cookies and running marketing campaigns.

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